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Barbara Pestana-Cartaya

Barbara Pestana-Cartaya


Head of US Sales & Marketing, Johnson & Johnson
Community Leadership Award
College of Business

Barbara Pestana-Cartaya heads US Sales and Marketing at Neostrata, a Johnson & Johnson skincare brand. Barbara has spent the majority of her career in the beauty industry growing cosmetic brands in both the retail and professional markets.

As a single mother and first-generation college student working full time, Barbara graduated with a BA in Business Administration in 2002, and she thanks FIU for her professional success.

She has a passion to help students achieve their potential and has been a student mentor and an active member of the Business Alumni board since 2014. Barbara volunteers her time speaking at FIU conferences, judging sales competitions & coordinated a large art donation to the school of business.

Most recently, Barbara, along with her husband, established the Charles & Barbara Cartaya first-generation scholarship fund targeting undergraduate students.

“My goal is to help students finish their degree, pursue a career, and improve their lives.”

2022 Sponsors

Platinum Sponsors

  • Baptist Health

Gold Sponsors

  • Iberia Bank

Silver Sponsors

  • Knight Foundation
  • BankUnited
  • Memorial Healthcare System
  • Niklaus Children's Hospital

Media Sponsors

In-Kind Sponsor

Annual Alumni Association Sponsor

  • Codina Partners

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